The Strategist Quiz #013

1. Which company first re-conceived the mobile phone as a "lifestyle infrastructure tool"?
   
   
2. Link the world's first newspaper published for women with a bottled water brand that was launched in the early 1900s, which is still popular across the world.
   
   
3. Which company was responsible for launching a first of its kind consumer durable product called the "vaccumiser" that failed miserably in the market?
   
   
4. Name the company that was founded by Karl Marx's cousins. It continues to operate as a European MNC even today.
   
   
5. Which business group founded by a Saudi Arabian owns one of the most popular airports in the UK? (Hint: This company's name is also found on Swiss watches).
   
   
6. Which travel agent was the first in the world to offer tourist trips by air?
   
   
7. Which labour leader was responsible for brokering a deal with the Tata Steel management to end its last workers' strike in 1928?
   
   
8. Which company has an incubator group called Global Brand Concepts? Its mission is to create a unique new business that can leverage the company's expertise as designers and marketers.
   
   
9. What did Thomas Martyn found in 1933 and why?
   
   
10. What is common to the brands Band-Aid, Footjoy and Amazon.com?
    
                       (Click here for the Answers)

Ten all-correct entries will receive a copy of Niranjan Rajadhyaksha's The Rise of India, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 26 September. Previous winners, employees of Business Standard Limited and Wiley India and their families are not eligible to participate.