The Strategist Quiz #016

1. This garment could have up to 30 components. It appeared under its present name for the first time in Vogue in 1907 and is celebrating its 100th year in 2007. Identify it.
   
   
2. "Writing is a pleasure and each writing instrument with the ______ label is an article of extreme beauty and preciseness. I am proud to introduce a sophisticated and complete collection of writing instruments." Name the product/brand on whose packaging this statement is printed.
   
   
3. The Airbus 380 was originally called the A370 but was subsequently changed. Why did Airbus change the name to A380 and what is the significance of the number 8?
   
   
4. In the Internet industry who created a product called the World Wind?
   
   
5. Name PepsiCo's largest customer. This customer gives the company annual business of over $3 billion.
   
   
6. What is the term used to describe the point in a company's life cycle where a significant change occurs that strategically impacts the company's future direction?
   
   
7. Who is dubbed the 'father of wall clocks'?
   
   
8. Which former CEO of a tech company is rumoured to have travelled with a hairdresser and makeup artist and built a pink bathroom in her office in the US? She mentions these in her autobiography.
   
   
9. Unlike real life personalities, which company's marketing icon was unveiled at Madame Tussauds in the early 1990s?
   
   
10. The commercial space in which building in India is being touted as India's most expensive?
    
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Ten all-correct entries will receive a copy of Peter Fisk's Marketing Genius, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 17 October. Previous winners, employees of Business Standard Limited and Wiley India and their families are not eligible to participate.