The Strategist Quiz #017

1. For what is the SAU system of measurement used?
   
   
2. Which product was scheduled to be launched in the US under the Mogul brandname, but was renamed Krait just before it was launched five years ago?
   
   
3. This 156-year-old company is linked with Warren Buffett and its mascot is known as the FruitGuys. Name it.
   
   
4. The founder of a Swiss watch company dreamt of a car, got Mercedes Benz to build it but subsequently pulled out after heavy losses. Name him.
   
   
5. Which retailing company offered sudden discounts to its customers by using a flashing blue light normally found atop police vehicles to attract customers? It went on to become its most popular customer programme.
   
   
6. Identify the founder of this American company who took it public in just 18 months after he formed it in the mid-1990s. Despite having no profits or revenue to speak of, the IPO created history when the company's stock doubled in value less than 24 hours of the share offering.
   
   
7. The founding partner of which worldwide chain, established in 1960, gave away his share to the other partner who happened to be his brother, in return for a used Volkswagen Beetle?
   
   
8. An original Bramah is still in use in Britain's House of Lords. What is it?
   
   
9. Who was the first dollar billionaire?
   
   
10. What mark is used on Indian products that guarantees their being environment-friendly, safe for use and that the product is made by non-polluting means?
    
                          (Click here for the Answers)

Ten all-correct entries will receive a copy of Dawn Iacobucci and Bobby Calder's Kellogg on Integrated Marketing, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 24 October. Previous winners, employees of Business Standard Limited and Wiley India and their families are not eligible to participate.