The Strategist Quiz #020

1. Who provides customers with the following luxury brands and where: armchairs hand-stitched by master Italian craftsman Poltrona Frau, tableware, beddings and pyjamas by Givenchy and toiletries by Ferragamo?
   
   
2. This was one of the first FMCG brands to be introduced in India by its manufacturers in 1888. In the same year, they founded a village in the north-west of England and named it after the brand. This village has been declared a world heritage site. Name the FMCG brand and the village.
   
   
3. Which brand supposedly gets its name from an early Neapolitan Bishop who became the patron saint against headaches?
   
   
4. Originally called the Travelers' Savings Bank and now the Sun Trust Bank, it continues to hold the only written copy of the original recipe or formula in a vault at its main office of one of the most popular brands in the world, since 1919. Name it.
   
   
5. Which product was invented by its inventor as a means of settling a debt? The inventor patented the product in 1849 and transferred the rights to William and John Richardson his creditors.
   
   
6. The founder of this company disdains buttons and is rarely seen without his trademark turtlenecks. He has experimented with communal living and studied with a guru in India before starting his company in California. Name the person and the company he founded.
   
   
7. The date is March 15, 2008; Lufthansa will be the first and Air-India the second. What is being referred to here?
   
   
8. Kautilya, the famous economist politician, described this yarn as being "as red as the sun and as soft as the surface of gems". It now has the stamp of the prestigious geographical indication and is recognised as a yarn from one of the states of India. Name it.
   
   
9. Identify the car brand introduced in India whose name when translated in English means the Trade Winds.
   
   
10. How is canned pork manufactured by meat packers Geo A Hormel & Co in 1926 linked with emails?
    
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Ten all-correct entries will receive a copy of Kouzes Posner's Credibility, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 14 November. Previous winners, employees of Business Standard Limited and Wiley India and their families are not eligible to participate.