The Strategist Quiz #026

1. Air King, Sea-Dweller and President are models of which brand?
   
   
2. Identify this farmer, school teacher, mechanic, engineer, scientist, inventor and social philosopher whose invention allowed ladies to wear short skirts and drive cars. A treatment for venereal disease and an incubator for premature infants are among the 300 patents registered in his name.
   
   
3. The founder of this brand worked as an assistant in an apparel shop and in 1963 set up his own fashion retail business named Confecciones Goa, to manufacture housecoats. In 1975, when a German retailer cancelled a major order, he started selling the clothes from a small outlet in his factory. The now world-famous brand is known for its excellent supply chain management. Name it.
   
   
4. What is common to the European Aeronautic Defense and Space Company (EADS) and Sony Corporation?
   
   
5. This company's commercial shows John McEnroe, the veteran tennis star, racing his long-time rival Bjorn Borg around a supermarket. Name it.
   
   
6. Name the MNC bank that came to India in 1920 as a diamond financier in Surat.
   
   
7. With what pioneering feat is Gauhar Jaan connected in India?
   
   
8. Name the Australian coffee chain that is setting up its first outlet in Lokhandwala, Mumbai in February 2008.
   
   
9. What is named after the youngest daughter of the founder of Jay Engineering Works, which is part of a large business group?
   
   
10. The founder of a company ran naked through the waters of the English Channel in an ad to promote one of his company's products. Name both the product and the founder.
    
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Ten all-correct entries will receive a copy of Kellogg on Branding, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 26 December. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.