The Strategist Quiz #033

1. Who is launching an alcoholic beverage branded "Twenty Five Steps"? Why is it called so?
   
   
2. In which Indian language are the highest number of articles published on Wikipedia?
   
   
3. Which company is supposedly working on a new launch under the codename "Under A"?
   
   
4. Which company used the Sangen or the "three actual" approach to market research? It was used to observe the customer in the context of buying and using the product.
   
   
5. Name the term coined by the founder of a successful interactive direct marketing company that was purchased by Yahoo in 1998, which referred to a product or service that is different from the rest and somehow remarkable.
   
   
6. Which is the only product for which singer Kishore Kumar modelled?
   
   
7. In which industry are the FiFi awards very important?
   
   
8. Which worldwide restaurant chain gets its name from the song recorded by the Rolling Stones in 1966 and written by Keith Richards?
   
   
9. Which Indian company has a consultancy team comprising children not older than 16 years for product development and market feedback analysis?
   
   
10. What links Levi's with a product manufactured by the erstwhile Tata Oil Mills (Tomco)?
    
                           (Click here for the Answers)

Ten all-correct entries will receive a copy of Jim Rogers' Adventure Capitalists, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 13 February. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.