The Strategist Quiz #036

1. Who were called the Road Men during the early 1900s? They were part of an innovative channel created for the first time in business history.
   
   
2. Which company and its CEO inspired Ashutosh Gowariker to make the Hindi movie Swades with Shah Rukh Khan in the lead role?
   
   
3. Which company was forced to change its product's brand name from Fitta to Jazz when it introduced it in the Nordic market?
   
   
4. Which company is planning to brand its retail stores as Easy Day?
   
   
5. It came into being in 1955, when the assistant managing editor of a magazine asked his secretary to cull together a list of the biggest industrial companies in the US for his reference. What is it?
   
   
6. Which is the first airline in the world to use products found in lip balm and shaving creams as biofuel for its maiden test flight? It flew a Boeing 747 from London to Amsterdam.
   
   
7. Identify this male advertising model who wrote two bestsellers (one of them was titled Passport to Power) and also was the wardrobe advisor to George W Bush (Senior).
   
   
8. Identify this company whose name translates in English as "Daily Output".
   
   
9. Who invented the first metal tennis racquet?
   
   
10. Which pen did US Secretary of State James F Byrnes use to sign the paper that brought the United Nations into being in 1945?

(Click here for the Answers)

Ten all-correct entries will receive a copy of Steve Prentice's Cool Down: Getting Further by Going Slower, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 5 March. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.