The Strategist Quiz #037

1. Which company will stop selling sandwiches in all its outlets in order to get its revenues back on track? Its CEO will reveal his company's five innovations during the shareholder's meet to be held later this month.
   
   
2. Which upscale lifestyle brand is named after its founder who set up his company in 1953, offloaded it to a food company in the mid-1970s and went on to become the deputy secretary of commerce in the Jimmy Carter administration? This company currently has an Indian CEO.
   
   
3. The roots of supply chain management (SCM) as a discipline is often attributed to a management guru and his seminal article that was published in Fortune magazine in 1962. Name him.
   
   
4. Name this electric car of Norwegian origin that is Internet enabled "" you can text message the car to check its battery charge.
   
   
5. This brand takes its name from three of its notable qualities "" durability, reliability and excellence. Name it.
   
   
6. What was introduced for the first time in the world by German Prince Otto Edward Leopold von Bismarck in 1889?
   
   
7. Released in 1988, Chase "" a four-part advertisement "" became one of the most watched commercials in history. Identify the brand and the model associated with it.
   
   
8. This word was included in Webster's dictionary in 1951 but a Harvard University professor and economist is credited with popularising the term and bringing it to mainstream business audiences. It has been popularly used since 1981. Name the word. (The professor was also the editor of Harvard Business Review in the late 1980s.)
   
   
9. Which brand is the outcome of two Norwegian entrepreneurs, Thomas Olson and Joakin Kehmkuhl, who fled that country in 1940 during the German invasion and purchased an ailing company in Waterbury, Connecticut, US?
   
   
10. Who founded the Great Western of Bengal, a railway company, in 1844? Instead of competing with a rival British company, this person allowed his firm to be absorbed into it.
    
                        (Click here for the Answers)

Ten all-correct entries will receive a copy of Garth Saloner, Andrea Shepard and Joel Podolny's Strategic Management, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 12 March. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.