- Following the example of American Express, who started a product named Carte Blanche in the early 1960s? It was soon derided as Carte Rouge and closed down.
- What is the Chairman's 75?
- Who launched Project Midway in 1999 to challenge Japanese dominance in the gaming industry?
- Which watch brand or company timed the solo flight made by Charles Lindbergh from New York to Paris in 1927?
- Which airline offers Pierre Cardin pyjamas and Bose headphones to all its first class passengers?
- "The Complete Man" ad line is associated with Raymonds. Which brand used "The Man of Substance" as its ad line?
- Which business book published recently highlights the formula, N=1 and R=G? In order to serve one customer at a time as N=1, a whole lot of reliably working partnerships are to be forged. It invariably will have to scale globally and this when formulated, represents R=G (Resource = Global).
- What term is used to describe shoplifting by eating a product instead of taking it out?
- Name the hotel in Mumbai where the Lumiere brothers conducted the first demonstration of the cinematograph in India in 1895?
- Identify this global technology brand whose name is a combination of the first two letters from its previous name and the Latin word for "new".
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Ten all-correct entries will receive a copy of Ken Robinson's Out of Our Minds, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 7 May. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |
