Business Standard

The Strategist Quiz #046

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Gaurav Sri Krishna New Delhi

 

  1. Who is collaborating with the Indian Space Research Organisation (ISRO) to launch a prototype of the world's cleanest vehicle that will run on hydrogen and leave behind nothing more than a trail of water vapour?

     
  2. Which famous advertisement depicted Big Blue's workers as faceless Orwellian drones? This ad launched a revolutionary brand.

     
  3. What was branded Wanadoo?

     
  4. Which building's architecture inspired Nita and Mukesh Ambani to build the world's largest and expensive home in Mumbai?

     
  5. Which country is considered the most networked economy in the world?

     
  6. Name the airline that has one of its upper classes called President.

     
  7. Who uses the registered base line "We're all business"?

     
  8. What is distinctive about these brands Kriollo, Arriero, Domingo, Puerrto, Monti, Demonte and Portobelo?

     
  9. Identify the founder of a world renowned brand who worked as a farm hand, streetcar conductor, army private in Cuba, blacksmith's helper, rail yard fireman, insurance salesman and service station operator for Standard Oil, before he set up his business.

     
  10. What is common to thermos, cornflakes, cellophane, yo-yo and escalator?

Ten all-correct entries will receive a copy of Des Dearlove's The Richard Branson Way, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 14 May. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.

 

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First Published: May 13 2008 | 12:00 AM IST

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