The Strategist Quiz #048

 

1. What is unique about The 21 Steps, a digital novel by a British author?
   
    
2. The founder of this company peddled matches, fish, pens, Christmas cards and other items by bicycle as a teenager. He started selling furniture in 1947. Now his company sells hip designs for the cost-conscious and is one of the most loved retailers in the world. Name the person and the company he founded.
   
    
3. A pow-wow is a gathering of North America's native people. These days both native and non-native Americans meet to dance, sing, socialise, and honour American Indian culture at a pow-wow event. Which company owns a brand called Powwow?
   
    
4. The life of which person who is currently a star CEO was turned into a comic book series in Japan in 2002 and later published as a separate book?
   
    
5. Which magazine was the first to publicly link cigarettes to cancer in the early 1950s?
   
    
6. What were referred to as the Consumer's Bible and Wish Book during the 1930s?
   
    
7. John Lennon's killing in 1980, though a tragic and condemnable incident, proved to be path-breaking for the television industry. How and which company began its journey to fame on this day?
   
    
8. Whose popular business book covers the Three E principles of fair process?
   
    
9. What are Hover, Safe, Sailor and Deer?
   
    
10. When and in which city was the first neon sign used?

Ten all-correct entries will receive a copy of Steve Bull's The Game Plan, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in . All entries must carry the full postal address of the contestant. Last date for receiving entries: 28 May. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.