The Strategist Quiz (#069)

 

1. After which brewery or beer brand is a bottom-fermenting yeast named? It was named so to honour the innovative work done by one of its scientists, Emil Hansen, who was responsible for isolating this particular strain. 
    
2. For which industry was the E-Nose developed and by whom? 
    
3. Name the brand of candies Premier Zhou Enlai gave President Richard Nixon as a gift during his first visit to China in 1972. It is a very popular state-owned Chinese brand that was also tainted recently in the melamine-in-milk scandal. 
    
4. In 1858, three brothers in the US accepted cotton from local farmers as currency to settle accounts. They became brokers for buyers and sellers of the crop and opened an office in New York in the same year. In the 1930s, they underwrote the initial public offering for DuMont, the first television manufacturer. Name them. 
    
5. Name the oil company that fuelled and lubricated the world’s first commercial jet airliner — the de Havilland Comet, built in 1949. 
    
6. Identify this brand which is an abbreviation of two Danish words, “leg godt”, meaning “play well” and also “I put together” in Latin. 
    
7. This brand of fishing rods that dates back to 1976 has a heritage that is over a century old. In 1896, in Kalamazoo, Michigan, a man named William Shakespeare Jr, a lifelong fisherman with a background in advertising, camera manufacturing and medicine, invented an improvement for the common fishing reel that wound the fishing line more evenly back onto the spool. Name the brand. 
    
8. Name the brand that used its popular English slogan in the Hong Kong market and realised it was a mistake because when translated in Chinese, it meant “Eat your fingers off”. 
    
9. What is common to the companies Food for Thought, Bread of Life, Bread and Circus, and Merchant of Vino? 
    
10. This new logo of a company is a modification of its original logo that was inspired by a Greek sculpture dating back to 450 BC. The sculpture features three different symbols of measurements used in ancient Greece: a fathom, a cubit and an Athenian foot. Identify the company.

 

 

 

Ten all-correct entries will receive a copy of Steve L Katz’s Lion Taming, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 4 June. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.