The Strategist Quiz #071

 

1. This bitter-flavoured carbonated drink is consumed as a non-alcoholic aperitif in Italy. It is named after an area in Los Angeles and gets its bitterness from quinine. Identify the brand and its manufacturer. 
    
2. Point Blank, Walker, Nasty and Podium are successful apparel brands in south India. Name the town in which they are manufactured. 
    
3. This brand’s roots can be traced back to 1901, when a young entrepreneur, Frank Poor, became a partner in a small company in Middleton, Massachusetts, that renewed burned-out light bulbs. The company would buy an old bulb for a few cents, cut off the glass tip, replace the filament, and reseal the bulb. Name the brand. 
    
4. What is common to cosmetic products branded under Diesel, Lancome, Giorgio Armani and Ralph Lauren? 
    
5. Which invention of Blythe Masters made in 1995 brought down a financial giant recently? 
    
6. Which well-known FMCG marketer has adopted 150 roadside dhabas on highways from Delhi to Jaipur, Agra, Chandigarh, Dehradun and Haridwar to promote its digestive product to consumers? The dhabas will carry new decor with branded chairs, tables, umbrellas and wall paintings. 
    
7. Which liquor brand started an ad campaign about 20 years ago that invited artists and designers to create the ultimate martini glass? The one of a kind glasses were then featured individually in ad campaigns with the name of the artist and the title of the piece. It continues it even today. 
    
8. Sachin Tendulkar was the first cricketer from the Indian sub-continent to endorse a sports brand. Name it. 
    
9. Which manufacturing company set up an ad agency called the Press Syndicate Limited in 1939? Today, it exists with a variation in its name. 
    
10. Identify this logo.

 

 

Ten all-correct entries will receive a copy of Stuart Crainer’s The Jack Welch Way, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 5 November. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.