- A former Indian army captain helped set up the All India Handloom Board in 1954 and was instrumental in instituting the Apparel Exports Promotion Council in India. In the 1960s, he became a successful exporter of the popular Bleeding Madras fabric to the US. Today, he features in his company’s ads. Name him.
- During the 1920s, thanks to the production of Ford Model T cars, the demand for a commodity dubbed as “white gold” increased. What is white gold and which country was the largest exporter of this commodity to the Ford Motor Company then.
- A store started off in the mid-1960s in the US by the name “Sound of Music”. It is now one of the largest retail chains in the US. Name it.
- Which multinational runs programmes called “The Germination Process” and “Feel the Pulse”? The idea of these programmes is to get all its employees out of their offices and let them spend time understanding consumers and search for new ideas?
- The first non-founding employee of this famous technology company wrote its business plan as a final assignment for his MBA course at Harvard Business School. The 8 years he worked at this company, he was designated as vice-president of production. The company went public in April 1996. Name the person and the company.
- Which aircraft was the first to be fitted with a toilet?
- The first issue of this magazine published in the US in 1894 had the declaration on its ornate opening page that it was “devoted to the interests of advertisers, poster printers, bill posters, advertising agents and secretaries of fairs.” Today, this magazine is a premier publication and owned by a Dutch Conglomerate. Name it.
- Which inventor and founder of a hi-tech company designs and builds his own sailboats and burns them at the end of each summer so that he could design and build new ones?
- This Indian business group founded in 1968 manufactures tyres and also ceiling fans. The brand name of its ceiling fans is the reverse of the brand name of its tyres. Name the brands.
- Identify the logo of this company whose origins are linked to the first MickeyMouse clock.
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Ten all-correct entries will receive a copy of Steve L Katz’s Lion Taming, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 19 November. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |
