The Strategist Quiz (#076)

 

1. What is common to the brands Accenture and Buick? 
    
2. Born in 1930, this person filed his income tax return at the age of 14, paying $7 as taxes. He peddled refurbished golf balls, pinball machines and collectible stamps as a high school student. By age 30, he was a millionaire and set up his firm based on the Newman & Graham model in 1956. Today, he is a legend. Identify him. 
    
3. This agency was set up under the US Department of Treasury in 1865 and was primarily involved in stamping out counterfeiting and financial fraud. Name the agency and its current role today. 
    
4. An NBFC which is credited with the first asset securitisation transaction in India is also responsible for the genesis of one of India’s largest retail chains. Name both of them. 
    
5. Which model of buying behaviour denotes that much of the consumption is due to social influence or pressure than due to economic considerations? 
    
6. Who owns the brand Junglee Music? 
    
7. One of Colgate Palmolive’s failures was the launching of food products. It was short lived because it found that its sales of toothpaste were dipping and the customer was not interested in its food products. Name the food brand. 
    
8. Which Web address was the first registered domain name? 
    
9. This product gets its name from the Greek word for pearl. It was invented in 1869 when Napoleon III of France held a competition to find a cheaper, long-lasting substitute for an existing product that could be used by the armed forces and also the less prosperous classes. Name it. 
    
10. This logo belongs to a non-profit organisation that is named after a famous writer and promotes this writer’s philosophy. Alan Greenspan believed in this author’s philosophy and also wrote essays for one of the books. Identify it. 

 

 

Ten all-correct entries will receive a copy of Des Dearlove’s Business the Bill Gates Way, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 10 December. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.