- Which company’s in-house ad agency was called Kamerad News?
- Link the West Indies cricketers Lance Gibbs, Carl Hooper and Shivnarine Chanderpaul to the name of a product that is mostly found in coffee bars and restaurants.
- Who expounded the People, Purpose and Process model?
- On which product would you find the initials of the brothers William Day and Henry Overtone Jr?
- Name the technology company and the beta version of its recent product that carries an image of the beta (betta) fish as its screen saver?
- The founder of this BSE-listed company quit his job as a medical representative because of physical illness. Using a small amount of money he received as severance pay, he launched a pharma company that produced drugs for the kind of ailments from which he himself suffered. Name the company.
- In 1962, a system called the Bellboy was first introduced in a world fair. What was it?
- Which company launched a family soap by the name Montage which never took off as a brand?
- With which brand is the character “Louie bhai” associated?
- Identify the logo of this company which is a subsidiary of a first of its kind company in the world.
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Ten all-correct entries will receive a copy of Gopichand Katragadda’s S.M.A.S.H Innovation, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 18 February. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |
