The Strategist Quiz (#088)

 

1. When and from where was the first FM radio service started in India? 
    
2. What is common to these brands Artistry, Satinique, Attitude, LOC and Persona? 
    
3. Whose vision is “To be the most creative organisation in the world?” 
    
4. Name the first liquid detergent brand that was advertised on TV. 
    
5. Name the brand and the company for which Shabana Azmi and cricketer Krishnamachari Srikkanth have modeled together. One of the constituents of this company started as a worker’s cooperative in 1849. 
    
6. Which company has a business vertical branded Akela? 
    
7. The founder of which company had the rock group B-52 perform at a party for its prospective customers during which he distributed pin-up buttons with the word software crossed out like the title of the movie Ghostbusters? 
    
8. The honorary chairman of which company said: “We are not Gods, we are not infallible”. “Sometimes even Tiger Woods misses a shot”? 
    
9. Which cartoon character licenced to Pepsico was first created by two ladies on a restaurant napkin in 1985? 
    
10. Identify the logo of this company and also its constituents? 

 

 

 

Ten all-correct entries will receive a copy of Randy Schwantz’s How to Get Your Competition Fired, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 4 March. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.