- In the early 1900s, this company was often referred to as “a bunch of farmers” in its country since the workers in its manufacturing facilities were initially agricultural hands. Today, the company is regarded as the most efficient and highest quality manufacturer in the world. Name the company and why was it called so.
- In which industry do companies use a “central location test” conducted by customer volunteers to differentiate and rank products?
- “From Russia with Love” and “Revolver” are whose brand names?
- The story goes that this TV show would have never been aired in the US if Rupert Murdoch’s daughter, a huge fan of the UK version of the show, hadn’t persuaded her father to take a chance on it. Name this popular show.
- This Canadian was called Mr Fix-it during his school days when he made buzzer boxes for school game shows. He got a big break when he responded to a General Motors RFP to develop a network computer control display system just two months before graduation. Name him, the company he founded and the brand he owns.
- Which company, in order to protect its brand from the many unauthorised competitors in Asia, analysed the scent of its original product, artificially manufactured the smell and patented it. Today, the very characteristic smell is strongly associated with this brand? It makes products mostly for children.
- What is FlyLite?
- What is common to the founder of Detroit city and a bridge in London? Link them to auto brands.
- It is called the _______Bug. A company’s logo which looks like a fly caught on a round sticky label. Fill in the blank.
- What does this logo signify? It is found on many corporate websites.
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Ten all-correct entries will receive a copy of Bob Losyk’s Get a Grip!, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 29 April. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |
