- Who said: “I expect the personal computer to become the kind of thing that people carry with them. A companion that takes notes, does accounting, gives reminders, handles 1,000 personal tasks?”
- Name the company and the metric it created that measures research spending divided by gross margins for each new product line. This helps it to focus its resources on innovations that maximise profits.
- Smilemakers is a division of which company?
- An Indian company recently introduced a brand positioned as an emergency lemon refresher. Name the brand and the company.
- Which brand claims that it is the world’s largest selling non-Scotch whisky?
- The co-founder of a consumer products company sent one of his products to a lab in New York for analysis and got back a report which said that the product had only .56 per cent of miscellaneous particles. This prompted him to come up with what became a well-known catch phrase for this product. What’s the phrase?
- Mahatma Gandhi called it one of the few useful things ever invented. Name it.
- In which journal was Parkinson’s Law first published?
- The birth of this brand goes back to 1921 when a school teacher and local candy shop owner was inspired by a little boy’s inability to decide between ice cream and a candy bar. Name it.
- Identify the logo of this company that created waves by manufacturing a replica of a famous British brand.
|
Ten all-correct entries will receive a copy of Negotiation: How to Make Deals and Reach Agreement in Business , published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 6 May. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |
