The Strategist quiz

1. In 1945, Peter Drucker published a landmark study of General Motors. The book also introduced the idea of decentralisation, which became a bedrock principle for virtually every large organisation in the world. Name the book.
   
   
2. What word was invented by the playwright Karel Capek, which is Czech for "forced labour"?
   
   
3. This matrix is made up of four quadrants defined by market share on one axis, and market growth on the other axis. It assumes that higher growth rates consume higher levels of cash, while higher market shares imply greater generation of cash. The positions on the matrix inform the overall balance of the product or business unit portfolio. What are we talking about?
   
   
4. Ad agency O&M was once OBM. What did the "B" stand for?
   
   
5. In business history, what is October 29, 1929 better known as?
   
   
6. In the UK, the purchasing power of gays considered as a consumer group is called....
   
   
7. A copyright dispute made Burger King go for a different name in Australia. What is it?
   
   
8. What is pricing a product so that the price ends in an odd number, which is not far below the next number of rupees (for instance, Rs 99.95 or Rs 17,999), in order to make it look cheaper called?
   
   
9. What's common to Whoppers, Twizzlers and Jolly Rancher?
   
   
10. Name the bank that was bought by the Dutch ING for £1.

The winner will receive a prize of Rs 2,000. Please send your entries to strategist@business-standard.com. Entries will not be entertained unless accompanied by your full postal address and a colour photograph in jpg format. Last date for receiving entries: December 7. Business Standard Limited employees and previous winners of the quiz and their families are not eligible to participate.