The Strategist Quiz

1. Name the car that can be associated to Honda. In the same way as Lexus is associated to Toyota.
   
   
2. Who came up with the line "Only Vimal"?
   
   
3. Which brand of tubelights has Bollywood actress Sridevi endorsed?
   
   
4. Name the American designer who has worked on the Coca-Cola bottle, Lucky Strike cigarettes, the Greyhound bus and logos for Exxon and Shell.
   
   
5. An international company faced problems in China when its catch phrase "finger lickin' good"was misunderstood as "eat your fingers off." Name the company.
   
   
6. Saffola which marketed itself as "kind-hearted oil" found itself challenged by "India's own corn oil". The corn oil company claimed to be the one with the lowest amount of saturated fats. Saffola replied to this by asking consumers to give the oils the refrigerator test ."Saffola does not solidify. It is the test of fat content" Name the corn oil brand.
   
   
7. In 1967, not one but two brands worldwide launched fluoride toothpastes in wintergreen oil flavour, which was not a preferred flavour. In spite of heavy advertising both companies achieved less than 3 per cent market share. Name the brands.
   
   
8. Which company started with making rubber boots, then made tyres and is now a world leader in mobile communication?
   
   
9. Which rival company did Oracle acquire for $10.3 billion in 2004?
   
   
10. In 1979, this first generation entrepreneur founded a company. Rs 10,000 and a garage as an office were the founder's only possesions. 25 years later, it became the second Indian company to have ever breached the $1 billion market cap mark on the first day of its listing. Name the founder and the company.

The winner will receive a prize of Rs 2,000. Please send your entries to strategist@business-standard.com. Entries will not be entertained unless accompanied by your full postal address and a colour photograph in jpg format. Last date for receiving entries: April 5. Business Standard Limited employees and previous winners of the quiz and their families are not eligible to participate.