The Strategist Quiz

1. Name the company that pioneered the idea of Friendship Day commemoration.
   
   
2. Ramakant Desai, Rusy Mody, Dilip Sardesai, Polly Umrigar and Sunil Gavaskar have all been employees of this company. Between 1960 and 1970 nearly half the Indian test cricket team worked for the same company. Name it.
   
   
3. In 1996, Coca-Cola was a sponsor of the cricket World Cup held in the Indian sub-continent. What tag line did Pepsi come up with to combat this?
   
   
4. Name the brand of soap that Katrina Kaif endorses.
   
   
5. The France-based Groupe Danone is a stakeholder in an Indian FMCG company. Name it.
   
   
6. Which Indian jewellery retailer had model and actress Namrata Shirodkar as its brand ambassador? (Hint: The company was also the official jeweller and associate sponsor of Pond's Femina Miss India 2004.)
   
   
7. Which product used the tagline "60 years old or 60 years young"? (Hint: Zakir Hussain has endorsed this product.)
   
   
8. He graduated from Wilson college, Mumbai. At 68, after stepping down from ICICI, he started a new institution. The institution is now one of India's leading banks and is run by his nephew. Name the person and the bank.
   
   
9. Which company's first advertising campaign was "Fill it. Shut it. Forget it"?
   
   
10. In 1936, this company was the first to install a quality control system, ensuring that its products worldwide met uniform standards. Name the company.
    
                       (Click here for the Answers)

The winner will receive a prize of Rs 2,000. Please send your entries to strategist@business-standard.com. Entries will not be entertained unless accompanied by full postal address. Do not send the answers as email attachments. Last date for receiving entries: May 3. Business Standard Limited employees and previous winners of the quiz and their families are not eligible to participate.