The Strategist Quiz

1. Which product was code-named Cub prior to its launch?
   
   
2. In 1980, the Bombay Taximen's Union bid to take 74 per cent foreign shareholding of a company. At that time 60,000 active members planned to contribute Rs100 each for the takeover. Name the company.
   
   
3. What did Smithson, a simple retail merchant in Wisconsin invent in 1890? This American specialty was born out of a scarcity of the product on a particular day of the week.
   
   
4. "Puppy" is the brand name of a new hardware device. Who manufactures it and what is it used for?
   
   
5. Who owns Dhandhanadhan and what business is it in?
   
   
6. Name the company that launched its maiden ad campaign with the base line: "Experience our Expertise."
   
   
7. "I dictated the selling price to suit a young person's pocketbook even before we made the first machine." Who made this statement and for which product?
   
   
8. This advertising mascot has been a guest on a number of TV shows including Good Morning America, Lifestyles of the Rich and Famous and The Oprah Winfrey Show. He has authored three books and the product he endorses is available in Wet and Dry flavours. Name the mascot and the product.
   
   
9. Name the term associated with this new field of brand research that measures what happens in the brain of the consumer when he / she sees certain images so that the marketers can select better symbols, images, celebrities and so on to support the brand.
   
   
10. The only land speed record set on water was achieved by the founder of a company who used a 19.5 litre racing car called 999 that went all the way up to 91mph on a frozen lake. Name the person.
    
                        (Click here for the Answers)

The winner will receive a prize of Rs 2,000. Please send your entries to strategist@business-standard.com. Entries will not be entertained unless accompanied by your full postal address . Last date for receiving entries: October 4. Business Standard Limited employees and previous winners of the quiz and their families are not eligible to participate.