The Strategist Quiz (#114)

 

1. One of this brand’s print ads featured a four-armed, scantily clad woman wearing gold clothing, accompanied by the headline, “There is a Goddess.” The company that owns the brand was accused by a group called the American Hindus Against Defamation of tarnishing the image of the Hindu god Shiva. Name the brand.
    
2. Which company’s first Indian factories were set up in Mocama and Digha, Patna in Bihar? 
    
3. What is common to these names — Jolt, ok, Mr, XL, Shasta and Kitty? 
    
4. The founder of this company came up with its name while he was with his mother at her kitchen table using an anagram set. He initially worked as a bank clerk in the late 1870s. Name him and his company. 
    
5. Which company’s strategy of operating retirement homes failed despite assuming that its culture of caring qualified it to operate them? It wrote off $545 million against this diversification. 
    
6. This US-based company survived World War I by building phonograph cases, dressers, counters and furniture for a confectioner’s store and a corset company. It is the largest exporter in the US in terms of sales. Name it. 
    
7. Identify this brand whose jingle’s first note is an assortment of 20 sounds, including a tambourine, an anvil, an electric spark and a hammer hitting a pipe. The four other notes are a mix of xylophone, marimba, bells and other sounds. Every five minutes, the jingle is heard in a commercial somewhere in the world. 
    
8. What is so special about a bar called Route 69 in a Latin American country? 
    
9. Name the first actress to have a perfume named after her posthumously. 
    
10. Identify the company (logo below ) whose largest-of-its-kind product is linked to the royalty of a particular country. 
    

Ten all-correct entries will receive a copy of Gopichand Katragadda’s S.M.A.S.H Innovation: Smashing The Hand-Mind-Market Barrier, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 16 September. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.