The Strategist Quiz (117)

 

1. Identify this university in the US that is named after its founder who used all the fortunes he amassed while in colonial service in India and was the first president of Madras.
    
2. Recently, a product was introduced in the US markets that was named after a renowned immunologist who joined this beverage company as its first chief of R&D in 1993. Name the product and the company. 
    
3. Who was credited by Philip Kotler for popularising the term "Relationship Marketing"? 
    
4. This dish first invented by Kundan Lal Gujral in 1929 in Peshawar and served by one of Delhi's most popular restaurants founded by him is celebrating its 80th anniversary. Name it. 
    
5. Which founder spoke these words: Time should make enemies and Life should make friends? 
    
6. Who manufactured the first portable MP3 player? 
    
7. This dairy products company in the UK sells Cow & Gate Baby foods, Farmer's Wife cream and St Ivel cheese. It also has named one of its products from the Indian brand Amul. Name the brand and the company that owns it. 
    
8. Who started an ad agency in 1980 with a mandate from its promoter to set up one of the best textile advertising agencies in India? 
    
9. In this company, its products are identified by single word names. The storage units and coffee tables it manufactures are named after places in Sweden and its bathroom items are named after Scandinavian lakes, bays and rivers. Identify it. 
    
10. Identify the company that changed its logo recently. It operates in the agri-space and its incorporation was a result of the Ford Foundation's recommendations on Indian agriculture in 1959. 
    

 

 

Ten all-correct entries will receive a copy of Patrick Lencioni’s The Four Obsessions of an Extraordinary Executive, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 7 October. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.