- What is the term used to describe a person working for a group or cluster of different employers, or job and a business, or whatever combination comes together best for him or her? It involves the expansion of the concept of freelancing beyond that of self-employed professionals.
- Who are budtenders and where are they employed?
- The first frequent flyer programme was invented by marketing executives of a now defunct airline. Name it. American Airlines was the next to follow in 1981.
- The first disabled doll on a wheelchair was introduced as a companion to an able character already being sold. Name the doll and the year it was introduced.
- Whom did Martin Cooper, the inventor of the cell phone, strategically make the first cell phone call to?
- This large multinational had a firm dress code under its founder and beards were prohibited until 1945, when a bearded Herbert Grosch joined this company as its second scientist. Name the company.
- Which company is planning to launch a brand called AdeZ in a year’s time in India?
- Which company’s global internship programme is called InStep?
- In the 1980s, who had launched a soap called Vigil in India?
- Identify the logo of a chain that recently won a trademark case against one of the world’s largest American companies.
Ten all-correct entries will receive a copy of Steve Yastrow’s Brand Harmony, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 14 October. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.
