The Strategist Quiz (#126)

 

1. Fill in the blanks and identify the company from this ad: “In 1969 space pioneers Armstrong, Aldrin and Collins set out to bring the moon a little closer. In 1969 our founders ___, ___ and ____ set out to make the world a little smaller.” 
    
2. The founder of this company used storytelling to rally all project members around his vision and set up a creative group, Imagineering, to carry on his company’s tradition of dreaming up new ideas. Identify him. 
    
3. Name this management guru who lays claim to introducing the word “synergy” in management vocabulary. He put it across as “2+2=5”. He is also known to have examined corporate advantage long before Michael Porter. 
    
4. Which company keeps a blue binder called the Talent Portfolio that has the names of its up-and-coming leaders? This company is regarded as one of the best in succession planning. 
    
5. This recent brand campaign abbreviation reads CHEW in English and GOMME in French. Name the brand and campaign. 
    
6. He started as a video salesman and went on to become a company’s CEO. He is known to be social media-savvy and posts questions to his employees on the company’s internal website called Watercooler. Identify him. 
    
7. In the 1870s, Remington, a company best known for its breech-loading rifle, approached another company to market one of its products overseas. The latter refused since Remington had tried to compete with it in an earlier attempt. Name the product and the company Remington approached. 
    
8. This founder of a firm said that Jesus Christ had all the traits of an advertising executive. He also published a bestseller in the 1920s. Name him and the book. 
    
9. Which company’s corporate campaign has the tagline: “You can see everything from here”? 
    
10. Identify this character and name the brand he represents.

 

 

Ten all-correct entries will receive a copy of Alan Price’s Ready to Lead?: A Story for Leaders and Their Mentors, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 9 December. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.