The Strategist Quiz (#133)

 

1. What is the term used to define physical and digital mail, documents and packages that flow across organisations to their customers and back? It encompasses people, technology and processes from document creation to production, distribution and management. 
    
2. What was born out of a mid-size semiconductor company’s five-year strategic planning process and TQM activities in 1987? It was initiated by an employee who was earlier a consultant with Bain and Co. 
3. Who publishes the annual Doing Business Report that provides objective measures of business regulations and their enforcement across 183 economies? 
    
4. Which was the first product/brand that was linked to the term “angel eyes”? 
    
5. “You’ve Got Pictures” was a branded service of getting customers to get their film developed and posted online where friends and family could view them. Which two companies were involved in this strategy that did not do well? 
    
6. What is the link between the term Disruptive Technologies / Disruptive Innovation and TCS? 
    
7. “Pile it high. Sell it low.” The person who said this is associated with the world’s first ________? 
    
8. The founder of this company never married and always stayed in hotels. He was a pioneer in employee ownership, and began a profit-sharing plan in 1927. His company was the first to experiment with electric-powered vehicles. Identify him and his company. 
    
9. Which company introduced the Style and Guru series for its product range in India? 
    
10. Identify the company by its logo. Its name was inspired by a poem written more than 800 years ago.

 

 

Ten all-correct entries will receive a copy of Joel R Evans & Barry Berman’s Marketing, 8e Marketing in the 21st Century, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 27 January. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.