- What is common to Freak, Emotion, Soccer and Scrooge?
- Which European company is running a service to enable consumers to hire its full range of vehicles, including bicycles, scooters, cars and vans, using a prepaid card that can be topped up online? The strategy is intended to increase brand visibility in the hope that many of those hiring vehicles through the scheme will go on to buy one.
- Who has introduced the Flat White, a new coffee which aims to be richer than a latte, but creamier than a cappuccino?
- In 1935, babies became a focused segment for this brand as its product’s bacteria-free purity made it safe to drink without boiling. This brand’s recent animated videos and Facebook activity on babies have generated a lot of fans. Name the brand and the Facebook page.
- What has earned the notoriety of being called the Crackberry and why?
- Which tech company founded by a couple was named for the number of days between the founders’ birthdays?
- In the 1930s who launched a tea brand suggesting that it could be drunk before food was digested (pre-digestive)? After WW-II the word “Tips” (referring to the fact that only the tips —the top two leaves and bud— of the tea plant are used in the blend) was added to its name.
- Name India’s first branded stationery paper introduced in 1945.
- Who famously said: “If you are not thinking customer, you are not thinking”?
- Identify the scooter brand in the picture above and link it to a recent box office hit.
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Ten all-correct entries will receive a copy of Henry Assael’s Consumer Behavior: A Strategic Approach, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 3 February. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |
