The Strategist Quiz (#156)

 

1. Name the first company/brand in the world to use the sky as a billboard. Also name the city where such advertising first occurred. 
    
2. This brand changed hands three times. Its previous owners were James Smith and Co, Kanmor Foods and Marico. Name the brand and its current owner. 
    
3. Which brand in the 1930s was born out of an employee’s recommendation for a snack a man could have in his lunch box at work? 
    
4. What is common to the brands Ravi, Cultus, Bolan and Mehran? 
    
5. What has been introduced in India named after the famous French scientist whose name is a unit of current? 
    
6. Name the world’s largest internet bank. 
    
7. On which FMCG brand’s website can one play the game Connect 4 to outplay the computer? 
    
8. What term is used to describe the idea that firms are most effective if their accounts are left open to all their employees to see and make them feel responsible for whether a business makes money or not? 
    
9. Which US company has recently asked all its employees to refrain from using the nickname (a five-letter word) of one of its most popular brands? 
    
10. Name this logo and the company that uses it. 
    

Ten all-correct entries will receive a copy of Jeff DeGraff and Katherine A Lawrence’s Creativity at Work: Developing the Right Practices to Make Innovation Happen, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 6 July. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.