- Name the financial investment company that came up with an innovative marketing initiative by releasing a ‘not for resale’ compilation of songs exclusively produced by a famous pop and rock icon. Also name the icon.
- What was the significance of the advertisements placed by Metal Box, Pye Telecom and Rolex in The Times of London on June 2, 1953?
- England’s football and cricketing hero Denis Compton was the first and currently it is Kevin Pietersen. What is being referred to here?
- Which company is launching a product named Cius and to take on whom?
- It was pioneered by Albatross but popularised by Penguin. It is celebrating its 75th anniversary. What is it?
- Who is launching a line of clothing called Material Girl that recalls the leather and lace days of the 1980s? Name the celebrities who will endorse this brand.
- He started his career as a hospital administrator before taking his PhD and becoming an academic. He propounded that strategic innovation will be the main source of competitive advantage and held Enron as an exemplar of his style of revolutionary strategic innovation just before the company disintegrated. Name him.
- James Ayscough, an Englishman, and Americans Sam Foster and Edwin Land contributed to develop a commonly-used product. Name it.
- What inspired Godrej to launch the ChotuKool refrigerator for rural India?
- This is the first logo of an organisation which owned a brand called Trice. Name it.
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Ten all-correct entries will receive a copy of Jim Rogers’s Adventure Capitalist, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 13 July. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |
