The Strategist Quiz (#159)

 

1. Which product is ensnared in the “death grip” controversy? 
    
2. Which global fast-food chain plans to serve porridge in its outlets from next year? 
    
3. In the Indian context, what is common to GE, P&G, Pillsbury, Sara Lee and now Hershey’s? 
    
4. Who has a series of its products branded as Tiger, Turtle, Rhino, Whale, Dolphin and Red Panda? 
    
5. In the late 1970s, Xerox agreed to accept $1 million in pre-IPO stocks of a rookie company in exchange for a three-day learning session. What followed shocked Xerox and the industry. Name the rookie company and the product it launched. 
6. What is the Indian word that signifies a never-die-spirit and genius of innovation? It has its roots in a vehicle that is assembled using different parts and used for transportation in rural areas. 
    
7. Which brand is known by its “Friendship Express” TV commercial? 
    
8. Whose brands are Family, Rexton, Musso and Kyron? 
    
9. Which is the oldest golf club in the world other than the Royal and Ancient Golf Club of St Andrews, Scotland? 
    
10. Identify this company that is on a takeover spree. It was recently in news for eyeing one the top ten IT firms in India. 
    

Ten all-correct entries will receive a copy of David Taylor’s Brand Vision: How To Energize Your Team To Drive Business Growth, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 27 July. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.