- Name the two competing companies that had a public spat and went to court on the word ‘naturals’ being used for one of their products.
- This famous ad agency bore the surname of its founders which meant ‘watchmaker’ in Iraqi Arabic. Identify it and its founders.
- What term did a coffee buyer from San Francisco coin in 1974 to describe coffee beans of outstanding flavour produced by microclimates? Also name the person.
- Which venture capital firm had supposedly set up an anti-Microsoft fund to help start ups take on the software giant in some of its markets? It has now set up iFund to seek iPad and iPhone innovators.
- Which pioneering FMCG brand launched electronically-beaten silver and gold foils mostly used in sweets and pan-making in India?
- Which business group is known to have had front companies having fanciful names from Indian scriptures like the Ganesh Ashtotram and Sandhya Mantra? This was discovered by an investigative journalist.
- Which sports beverage despite not being officially launched in India is being served to all the athletes at the 2010 Commonwealth Games?
- Which company’s environment management is centred on the concept called Blue drive?
- Which brand is considered as the earliest of the national brands, fulfilling Jawaharlal Nehru’s vision of making wheat popular in India?
- Name the brands and the mission these two (see logos) are jointly working on.
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Ten all-correct entries will receive a copy of Marty Seldman and Joshua Seldman’s Executive Stamina: How to Optimize Time, Energy, And Productivity to Achieve Peak Performance published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 5 October. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |
