The Strategist Quiz (#176)

 

1. This company has gone through a rebranding exercise with its logo and tagline undergoing a change recently. The signature tune of the company was jazzed up by its chairman, who is a sitar exponent, based on Raga Kaushi Kanara. Identify the person and the company. 
    
2. This company is among prized US firms that President Obama often talks about as his country’s strength in extending innovative technology to the world at large. It was represented by the youngest delegate who was part of Obama’s US business team during his recent visit to India. Name the company and its delegate. 
    
3. Name the ad agency that was co-founded by a person who was a gold medalist along with late C K Prahalad from the first batch of IIM-Ahmedabad. 
    
4. Actors Sridevi, Zeenat Aman, Rekha, Amitabh Bachchan, Madhuri Dixit, Shah Rukh Khan, Sachin Tendulkar and MS Dhoni have all been roped in by which company for its brands over the years? 
    
5. An aeronautical engineer was responsible for designing this company’s first affordable vehicle. Its publication for its employees and customers is called Wide. Name the company. 
6. In order to protect its business during the Internet boom and avoid fighting with its competitors which company acquired four companies called Grand Junction, Kalpana, Crescendo and Granite? 
    
7. Name this businessman who died at the age of 98, spent more of his life giving money away than amassing it. He is often referred to as the forefather of big business and his biography is titled Titan. 
    
8. Who propounded the 10/20/30 rule for presentations? 
    
9. This is an often quoted sentence: “There is only one valid definition of a business purpose — to create a customer.” Who said this and when? 
    
10. Identify the logo and explain the significance of the three dots. 
    

Ten all-correct entries will receive a copy of David Nichols’ Return on Ideas: A Practical Guide to Making Innovation Pay published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 23 November. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.