- Which experience during the 26/11 attack in Mumbai has been made into a case study at Harvard Business School? Also name the management concept being related to it.
- Ambuja Cements is linked to the “I Can” phrase and philosophy. Which company uses the baseline “We Can”?
- Who said this: “You can’t be too fuzzy… You’ve got to stay positioned cleanly in the mind”?
- Which bank in India has opened its first lock-free branch and why?
- Which brand came out with a book titled We Love Hair to commemorate 111 years of innovation and its existence?
- Whose wines are aptly named Director’s, Archimedes, Director’s Cut and Sofia?
- Way back in the mid-1960s this brand produced the largest sweet in the world weighing 64 kilos and was exhibited at New York. Name the brand and its current owner.
- An advertisement based on George Orwell’s 1984 was shown at the 1984 Super Bowl game to launch a product. This year a rival rolled out an ad campaign at the Super Bowl on the same theme for a similar product. Name the two companies and their products.
- Which alcoholic beverage gets its name because of Prince Charles Edward Louis Philip Casmir Stuart, commonly known as Bonnie Prince Charlie or the Young Pretender, was the Jacobite pretender to the thrones of England, Scotland and Ireland?
- Identify the brand from the logo and its popular limited edition annual publication that gets sold no sooner than it is released.
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Ten all-correct entries will receive a copy of James N Baron and David M Kreps’s Strategic Human Resources: Frameworks for General Managers published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 22 February. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |
