The Strategist Quiz (#289)

 

1. When IBM and Ford announced casual work days, allowing employees to wear business casual attire, which brand ran congratulatory ads in the Wall Street Journal and USA today? This brand credits itself of inventing the concept of casual wear. 
    
2. Connect the Octopus, the Murex Snail, Cow’s urine, the Lac insect and Red Onions with the fashion industry. What do you get? 
    
3. This NYSE listed company was founded in the early 60’s. Its founder invited friends into her Queens home once a week, to discuss how best to lose weight. Name the founder and the company. 
    
4. Name the company that was forced to hire an outsider as its CEO for the first time since its inception in 1847. It was reeling under a global bribery scandal. 
    
5. This person, while head the marketing team of a technology company in 1991, came up with a revolutionary slogan after a failed promotion. He and his team studied successful consumer marketing techniques and tactics used by well-known companies supplying a ingredient of a finished product, like NutraSweet™, Teflon™ and Dolby™. Name the person, company and the slogan.. 
    
6. Name the brand that has launched a point system by introducing a proprietary unit of measurement for tracking activity and movement of the customer. It is recorded by the means of a wrist band. Also name the program. 
    
7. This brand is known as Sure in the UK, Degree in the USA and Shield in South Africa. By what name is it sold in India? 
    
8. What is the term used to describe a marketing strategy in which a firm marketing a product with a well-developed proposition uses the same brand name in a different product category?  
    
9. Whose new tagline or slogan is “Let’s go Places”? 
    
10. Whose logo is this? (Note: The cut visible at the bottom is intentional. The outer border of the logo actually is a full circle and is of the same colour as in this image) 
     

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: January 22, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.