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The Strategist Quiz (#299)

Gaurav Sri Krishna New Delhi
  1. What is unique about these two US companies that sell men's line of beauty products - Blakk Cosmetics and Evolutionman?
     
  2. Which ad agency was the first to design a "Nonterritorial office" by doing away with the tradition of corporate office? There were no fixed desks or cubicles or computers and instead the employees were asked to assemble with their colleagues based on the task on hand? The experiment eventually failed.
     
  3. Name the brand that is associated with this first of its kind initiative in India where railway locomotives have been branded with its colours and logo.
     
  4. In order to gauge the perfect shade of deep red peppers before harvesting, this company gives its employees a wooden dowel that is painted in the preferred hue of the color red. Name the brand whose main ingredient consists of these deep red peppers.
     
  5. During the mid 1,800s, a Nottingham shopkeeper added tobacco to his wares and very early on pre-packed his blends. He grasped his customers' loyalties to certain blends and turned it into brand loyalty. Name him.
     
  6. A professor at MIT during the 1970s came up with this theory after studying the interaction of engineers in large corporations. It reveals the exponential drop of frequency of communication between engineers or employees as the distance between them increases. Name the theory.
     
  7. Connect the rebranding of AOL post its demerger from Time Warner, the branding of Tata DoCoMo, the current Tata group logo. What do you arrive at?
     
  8. This brand is redesigning its packaging for the first time since 1977. Its new design features a swirled grip on the bottom portion of the bottle, a shorter label 'r' and an enlarged version of its current globe logo. Name it?
     
  9. Be___. Unbrake is the baseline of which brand?
     
  10. Identify the logo and mention its significance. The design originated from a doodle drawn by the CEO of this organization just before delivering a companywide speech.

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: April 2, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.

 

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First Published: Apr 01 2013 | 12:02 AM IST

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