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Who said this and about whom "______looked like one sexy woman, when we got to bed, it was a horrible experience. So we had a quick divorce"?
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Name the retail chain that launched an innovative campaign by sending telegrams to well wishers and customers, bidding goodbye to the era of telegrams in India and showcasing the timelessness of its brand.
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It was founded as "The Advocate of Industry and Enterprise, and Journal of Mechanical and Other Improvements" way back in the 1840s. It is also responsible for founding the first branch of the US Patent Agency and provided technical help and legal advice to inventors then. What is the entity called now?
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The company stopped using the word 'Laptop' from its advertising and technical literature in mid 2000s less from a branding strategy but more from product liability reasons. It warned its users in its manuals not to leave the bottom of their laptops in contact with the users lap or any surface of the user's body. This was to help prevent "Erythema ab igne", or "toasted skin syndrome". Name the company.
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In honour of a blind person, the Society of Automotive Engineers International gives out an award annually to stimulate contacts between young engineering educators and practicing engineers in industry and government. Name the award and also mention this person's invention that continues to benefit automobile users even today.
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A New York filmmaker has filed a class action lawsuit against the publishing branch of Warner-Chappell music company to allow the world's most often performed song to be free of charge. Supposedly this song earns the company about $2 million per year. Name the song and the filmmaker.
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This person's article titled "What Businesses can learn from Non profits" in the late 1980s helped bring new recognition to the social sector as an equal partner of business and government. Name the person and the journal it was published in.
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The first issue of this magazine was produced on a kitchen table in the founder's apartment. It carried no cover date because the founder was not sure when or if he would be able to produce another. But the first issue sold more than 50,000 copies, enough to pay for the paper and printing costs and to finance another issue. Name the magazine and its founder.
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Who uses this baseline: Let the making begin?
- Identify the brand from this campaign and mention its recent achievement.
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