Business Standard

The Strategist Quiz (#334)

Gaurav Sri Krishna New Delhi

  1. What is the term used to describe an unusually low sale price, typically offered by a retailer on a limited number of items for a limited time, often on prominent shopping days, such as the day after Thanksgiving in the US?
     
  2. The founders of this brand met in the mid 60s when one of them was hitchhiking near Lake Tahoe in California. Their initial outlet was their Volkswagen Station wagon and their business headquarters was the apartment of one the partners. Name them and the brand.
     
  3. What is the term used to describe a high-growth company that is increasing its revenues by at least 20% annually for four years or more, starting from a revenue base of at least $1 million? This growth pace means that the company has effectively doubled its revenues over a four-year period. Name the person who coined the term.
     
  4. Initially during the late 1880s, this invention was not a great success because it faced a lot of opposition from Stenographers (shorthand typists). Sales grew after World War I, with the help of an advertising film called the The Stenographer's Friend. Name the invention and its inventor.
     
  5. This confectionery brand still very popular and cheekily named was invented in Chicago, Illinois, in 1923. A public contest was held to choose its name. The name is an informal term for a clumsy person, particularly in sporting events when an athlete has dropped a ball. Name the brand and its current owner.
     
  6. Who has launched a tablet by the name Hudl?
     
  7. Which company created the K.A.M.P awards programme sand why?
     
  8. Who owns the fashion brand COS and what does it stand for?
     
  9. Name the Coca-Cola Company's unique advance recyclable packaging technology which Ford motors plans to use to make car seat cushions, seat backs, head restraints, door-panel inserts and headliners in one of its new concept vehicle.
     
  10. Identify and connect these logos with a recent historic event.

 

 


One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: December 10, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.


 



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First Published: Dec 09 2013 | 12:12 AM IST

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