)
-
This is a term borrowed from the game of chess in Chinese and translates to replaying the chess board or analysing the moves you have made so as to do better next time. Name the term and a Chinese MNC that is using it as a strategic tool to manage their business.
-
This person started in the business at the age of five for his family's A&W root beer stand and later joined the family business full time in 1956. Since then he has built one of the most respected businesses in the world that has a presence in 70 countries and annual revenues exceeding $12billion. Name him.
-
A small pharma company based in Daman recently created a record when 20 lakh strips of its painkiller tablets were sold out in the market within 48 hours. Name the company and the brands of its pain killers.
-
Name this 80-year-old brand that was the first in India to launch perfumed synthetic sarees called Dralon.
-
Since it is the examination time, anxious parents and students have flooded a temple in Kerala with chocolates to propitiate the deity. The chocolate of a particular brand is the reigning offering, so much so that the deity is affectionately known as _____ ______. Name the brand, deity and the temple.
-
Name the company that was set up by a Knighted and celebrated Diwan of a princely state in India and Seth Walchand Hriachand in the 1940s.
-
Under the direction of two in-house economists, one being Indian, this university is testing out a new ticket-selling system for some of its games. It's like a Dutch auction, but with a twist. The prices start high and drop until tickets sell out, and fans buy whenever a price is appealing. There's no risk of overpaying because everyone pays the final price. What is this pricing called? Also name the economists and the university they belong to.
-
Which brand's latest ad campaign in the US features real people with the name Ronald McDonald, which is also the name of McDonald's mascot? This is for its foray into the breakfast food business...
-
The tagline for which brand is Break Through?
-
Name the brand and its owner from its logo.
| One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: April 8, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. https://www.facebook.com/gaurav.s.krishna |
