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The Strategist Quiz (#355)

Gaurav Sri Krishna

  1. Which term was first used and also brought into fashion by World Bank Economist - Antoine Van Agtmael during the 1980s?
     
  2. Which profession is said to have been established by this person who was retained by John D Rockefeller Jr in 1914 to represent his family and Standard Oil, after the coal mining rebellion in Colorado, known as the "Ludlow Massacre"? Name the person also.
     
  3. Which commodity with the names Kufri Lauvkar, Kufri Navjot, Santana and Lady Rosetta are grown and traded in India?
     
  4. The damage caused to buildings by the powerful gusty South Texas winds in a city called Corpus Christi actually kindled an innovative thought in the minds of Lew Hewitt and Dee Horton in 1954. What did they invent? It lead to the establishing a new industry altogether.
     
  5. This memory-scraping malware, is believed to have been used in several retail data security breaches in 2013, including the attack that compromised the payment data of as many as 70 million customers who shopped at Target. The malware gets its name from Russian slang for potato. Name it.
     
  6. Which FMCG company in India started a service where consumers in North India receive pre-recorded calls offering basic English lessons for free? Some other marketers supply rural mobile users with film songs interspersed with their product ads?
     
  7. For a few years in the height of the Depression of the 1930s, the founder of this company eked out a living by selling private label soaps. He soon shifted to making a woman's fragrance based on a potpourri jar in his mother's home. In the 1940s, this person commissioned Salvador Dali to interpret a particular line of fragrance manufactured by his company. It was duly represented in Dali's trilogy of paintings. Name the person and the company he set up and also the fragrance line.
     
  8. This company is currently using the tagline "We know your next customer". Name the company and mention why it was in the news recently.
     
  9. To compete with which P&G brand did Unilever hire Kermit Love, to create a mascot in the 80s? Kermit later also worked for Jim Henson on Sesame Street.
     
  10.  
    Identify the organisation and mention one of its recent distinctions.

 

 
One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: May 6, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.

 

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First Published: May 05 2014 | 12:03 AM IST

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