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The Strategist Quiz (#484)

The Strategist Quiz (#484)

Gaurav Sri Krishna New Delhi

  1. If you are having conversations with Erica online then with which brand would you be dealing with?
     
  2. A CEO said this while talking to his customers, "I am really excited about revitalising manufacturing, I think it needs love and we are going to give it. My new obsession is the machine that builds the machine." His new manufacturing plant resembles an advanced computer chip instead of a standard factory complex layout. Who is he?
     
  3. Walmart, PepsiCo, Mondelez, Nestle, Taco Bell, Starbucks, Sodexo and Marriott are all committed to the free-run variety. What does this mean?
     
  4. This institution or academy, the first-of-its-kind in India was set up in a town in Kerala in 1901. It provided free training to students and played an important role for the growth of a particular industry. It closed in March this year due to the state government's inability to fund it while it was housed in an old cinema theatre called the Rajkamal Talkies. Name it.
     
  5. Its name in ancient Egyptian means "good luck" and is the trademark owned by a global brand that is listed on the stock exchange as "HAS". What is it?
     
  6. What is the significance of the brands: Lambretta, Shaolin and Legend?
     
  7. What is the term used to describe an advertising campaign in which the advertisements are shown infrequently over a period of time?
     
  8. Connect a cross pen brand named after its founder's son and the Rolex Day-Date Oyster Perpetual 40 and what do you arrive at?
     
  9. Whose ad line is this: "When big names talk they talk to ____."
     
  10. Identify this 90-year-old brand and also mention the name by which it is known now.
The Strategist Quiz (#484)

 

 


One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: October 28 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.


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First Published: Oct 27 2016 | 12:07 AM IST

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