The Strategist Quiz (72)

 

1. Which famous business journal was launched in February 1930, four months after the Wall Street crash of 1929? 
    
2. Which marketing guru said: “Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home”? 
    
3. The founder of this company worked with her chemist uncle and formulated face creams in his kitchen. In order to sell her products she tried to persuade department stores to give her counter space and the first one to have relented was Saks Fifth Avenue, New York, in 1948. Identify this person. 
    
4. This golf course designing company, established in 1929, designed its first golf course in Switzerland and recently built one of the finest golf courses in the world in a south Indian city based on the Hindu Vaastu philosophy. Name the company and the golf course. 
    
5. Identify this traditional Indian jewellery company whose name also contains the year of its founding and now has an online presence. 
    
6. Which law does the following description relate to: A person who owned the very first fax machine in the world was delighted with his buy until he realised that he had nobody to whom he could send a fax. It was only when the second fax machine in the world came online that the first machine became of value. 
    
7. Who coined these phrases: Electronic Herd, Golden Straightjacket, God 3.0, Glocalisation, the Golden Arches theory of conflict prevention and the Dell theory of conflict prevention? 
    
8. The initial name proposed for this device was Strawberry, but was subsequently changed because straw seemed to represent a slow syllable. Identify it. 
    
9. This person first patented a machine to drill rock, then a machine for carving wood and metal, and also invented the hire-purchase system for selling one of his most famous products. All during the 1800s. Name the person. 
    
10. Identify the logo of this company that is founded by a famous Indian sportsman who was in the news recently. 

 

 

Ten all-correct entries will receive a copy of Sticky Wisdom: How to Start a Creative Revolution at Work, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in.  All entries must carry the full postal address of the contestant. Last date for receiving entries: 12 November. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.