The Strategist Quiz Answers #002

1. Kishore Biyani, chairman of The Future Group, in his autobiography It Happened in India. His 3-C theory talks about Confidence and Change bringing in an unprecedented era of Consumption.
   
   
2. In 1999, Swiffer, a product of Procter and Gamble, made its debut and soon established itself as both a pioneer in the cleaning systems category and a pop culture icon. Swiffer products have been satirised on Saturday Night Live, featured in conjunction with the release of the Maid in Manhattan DVD, and was on the cover of Rolling Stone with music star Jessica Simpson.
   
   
3. Jai Hind TV, set up by the Kerala unit of the Congress party
   
   
4. Tesco of the UK
   
   
5. The Snapple Beverage Corporation, which is now owned by Cadbury's Schewppes America Beverages Inc
   
   
6. Tata and Sons
   
   
7. During the Academy Awards 2007 in the US
   
   
8. Hamdard's Rooh Afza Sharbat
   
   
9. Microsoft WebTV. 98052 is the zip code for Microsoft's main campus and alludes to a popular TV series of the time, Beverly Hills, 90210
   
   
10. They are all names of computer viruses

---

There were no all-correct entries for the strategist quiz # 002