Business Standard

The Strategist Quiz Answers #021

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Strategist Team Mumbai
  1. The US Army's AKO (Army Knowledge Online) portal. It is the largest intranet site in the world with 1.8 million users.

  2. Chewing Gum by Thomas Adams

  3. Dogfood. The expression means to use the product or service that you are trying to sell. It was inspired by an advertising campaign for Alpo in the 1970s where actor Lorne Greene told consumers: "And when it comes to feeding my own dog, I know there isn't a better dog food than Alpo."

  4. Brooks Brothers, founded in 1818

  5. The Walden Book Stores

  6. The Hinduja group

  7. Henry Ford

  8. Blackwater from the US

  9. ITC. The Sharjah Wills Cricket trophy.

  10. It is a high impact sports bra. Anna Kournikova endorsed this brand.
 

There was one all-correct entry for the strategist quiz # 21. The winner, Mohit Verma from Indore, will receive a copy of Business Leadership: A Jossey-Bass Reader and Rs 2,000.

 

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First Published: Nov 27 2007 | 12:00 AM IST

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