THE INNOVATOR'S SOLUTION: CREATING AND SUSTAINING SUCCESSFUL GROWTH
by Clayton M. Christensen, Michael E Raynor
Published by Harvard Business Press
Price: Rs 1,250
A seminal work on disruption - for everyone confronting the growth paradox
CONTAGIOUS: WHY THINGS CATCH ON
by Jonah Berger
Published by Simon & Schuster
Price: Rs 499
What is it that makes online content go viral?
THE END OF COMPETITIVE ADVANTAGE
by Rita Gunther Mcgrath
Published by Harvard Business Review Press
Price:Rs 1,250
Focus on short-lived opportunities instead of competitive advantage
TILT: SHIFTING YOUR STRATEGY FROM PRODUCT TO CUSTOMERS
by Niraj Dawar
Published by Harvard Business Publishing
Price: Rs 1,250
A road map for marketing managers: how to obtain a competitive advantage by tilting towards customers
DAVID & GOLIATH: UNDERDOGS, MISFITS, AND THE ART OF BATTLING GIANTS
by Malcolm Gladwell
Published by Little, Brown and Company
Price: Rs 599
A new interpretation of how we think about obstacles
