Business Standard

The Strategist top five

Image

Strategist Team
THE GOOD STRUGGLE: RESPONSIBLE LEADERSHIP IN AN UNFORGIVING WORLD
by Joseph L Badaracco
* Published by Harvard Business Review Press
* Price: Rs 995
* Learn the evolving fundamentals of leadership in a contemporary world

ROMANCING THE BRAND: HOW BRANDS CREATE STRONG, INTIMATE RELATIONSHIPS WITH CONSUMERS
by Tim Halloran
* Published by Wiley
* Price: Rs 1,250
* How can marketers cultivate deep relationships that earn love and drive lasting success for their brands?

CONTAGIOUS: WHY THINGS CATCH ON
by Jonah Berger
* Published by Simon & Schuster
* Price: Rs 499
* What is it that makes online content go viral?
 
THE INNOVATOR'S SOLUTION: CREATING AND SUSTAINING SUCCESSFUL GROWTH
by y Clayton M Christensen, Michael E Raynor
* Published by Harvard Business Press
* Price: Rs 1,250
* A work on disruption - for everyone confronting the growth paradox

BOARDS THAT LEAD: WHEN TO TAKE CHARGE, WHEN TO PARTNER...
by Ram Charan, Michael Useem, Dennis Carey
* Published by Harvard Business Press
* Price: Rs 995
* Leadership is being redefined as boards take a more active role

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Mar 17 2014 | 12:10 AM IST

Explore News