THE GOOD STRUGGLE: RESPONSIBLE LEADERSHIP IN AN UNFORGIVING WORLD
by Joseph L Badaracco
* Published by Harvard Business Review Press
* Price: Rs 995
* Learn the evolving fundamentals of leadership in a contemporary world
ROMANCING THE BRAND: HOW BRANDS CREATE STRONG, INTIMATE RELATIONSHIPS WITH CONSUMERS
by Tim Halloran
* Published by Wiley
* Price: Rs 1,250
* How can marketers cultivate deep relationships that earn love and drive lasting success for their brands?
CONTAGIOUS: WHY THINGS CATCH ON
by Jonah Berger
* Published by Simon & Schuster
* Price: Rs 499
* What is it that makes online content go viral?
MY EXPERIMENTS WITH UNLEASHING PEOPLE POWER
by KK Sinha
* Published by Bloomsbury India
* Price: Rs 499
* The role of HR is examined and elaborated from several angles in creating a socially-responsible organisation
BOUND TO RISE: RADICAL IDEAS FOR NEW CORPORATE WORLD
by Sunil Robert
* Published by Westland
* Price: Rs 295
* How does one negotiate the office minefield? How does one get a life and also understand that we are much more than our jobs?
