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THE FIRST MILE: A LAUNCH MANUAL FOR GETTING GREAT IDEAS INTO THE MARKET
by Scott D. Anthony
* Published by Harvard Business Press
* Price: Rs 350
* You have a great idea, now what? That first mile is often plagued by failure
ROMANCING THE BRAND: HOW BRANDS CREATE STRONG, INTIMATE RELATIONSHIPS WITH CONSUMERS
by Tim Halloran
* Published by Wiley
* Price: Rs 1,250
* How can marketers cultivate deep relationships that earn love and drive lasting success for their brands
A BIGGER PRIZE: WHY COMPETITION ISN'T EVERYTHING AND HOW WE DO BETTER
by Margaret Heffernan
* Published by Simon & Schuster
* Price: Rs 599
* Competition often doesn't work and the best do not always rise to the top
XLR8 (ACCELERATE)
by John P Kotter
* Published by Harvard Business Review Press
* Price: Rs 895
* How to achieve strategic agility in the face of constant turbulence
THE GOOD STRUGGLE: RESPONSIBLE LEADERSHIP IN AN UNFORGIVING WORLD
by Joseph L Badaracco
* Published by Harvard Business Review Press
* Price: Rs 995
* Learn the evolving fundamentals of leadership in a contemporary world
