)
MIND-WISE: HOW WE UNDERSTAND WHAT OTHERS THINK, BELIEVE, FEEL, AND WANT
by Nicholas Epley
* Published by Penguin Books
* Price: £16.99
* Leaders must understand what actually motivates people in their job.
ROMANCING THE BRAND: HOW BRANDS CREATE STRONG, INTIMATE RELATIONSHIPS WITH CONSUMERS
by Tim Halloran
* Published by Wiley
* Price: Rs 1,250
* How can marketers cultivate deep relationships that earn love and drive lasting success for their brands
THE ALLIANCE: MANAGING TALENT IN THE NETWORKED AGE
by Reid Hoffman, Ben Casnocha, Chris Yeh
* Price: $25
* A new, realistic loyalty pact between an employer and employee
THE FIRST MILE: A LAUNCH MANUAL FOR GETTING GREAT IDEAS INTO THE MARKET
by Scott D. Anthony
* Published by Harvard Business Press
* Price: Rs 350
* You have a great idea, now what? That first mile is often plagued by failure
COLLECTIVE GENIUS: THE ART AND PRACTICE OF LEADING INNOVATION
by Linda A. Hill, Greg Brandeau, Emily Truelove & Kent Lineback
* Published by Harvard Business Press
* Price: $28
* Why can some organisations innovate time and again, while most cannot?
